Hip-hop star 50 Cent is risking his macho reputation in the name of business - he's reportedly planning to launch his own range of male grooming products.
The In Da Club hitmaker has created his own empire through a series of lucrative deals - including his own clothing line, working with Coca-Cola-owned brand Vitaminwater to release a beverage, and teaming up with Right Guard to launch his own body spray.
And now the rapper is branching out into the beauty business - he is putting the finishing touches to a male cosmetics line, including moisturisers, night creams, and health supplements, according to Britain's Daily Mirror newspaper.
A source tells the publication, "50 prides himself on having a ripped body... he's on a health kick and barely touches alcohol.
"So his range will be for the guy who likes to be pampered - but the supplements will make it more butch."
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