Rapper 50 Cent's African poverty campaign has been given a boost - the energy drink which has been created for the charity will be distributed by beverage giant Pepsi.
The In Da Club hitmaker has vowed to help impoverished children alongside the United Nations, and has launched a new drink, called Street King, to raise funds for the cause.
For every bottle of the beverage sold, the United Nations will provide one meal to a child in need, and now the product has the backing of one of the biggest drinks companies in the world.
Talking about the new deal on his Twitter.com page, the hip-hop star writes, "I did a deal with pepsi to distribute streetking its gonna be every were (sic) buy a bottle a feed some one in need."