Rapper 50 Cent is donating the proceeds from his new headphones line to help combat hunger in America.
The In Da Club hitmaker announced in July (11) he wanted to feed one billion African children in just two-and-a-half years, and vowed to hand over cash from his energy drink Street King to the cause.
He's now revealed he'll also forgo the profits on his new Sms Audio headphone range to boost the hunger fund, which he's extended to programs in the U.S.
He tells MTV News, "Because of my Street King initiative, with every purchase there's a meal being provided through the United Nations World Food Programme. And with this actual project, I decided I wanted to do something here in America.
"So for every pair of these headsets that are sold domestically and online through SmsAudio.com, 250 meals will be provided by Feeding America, which is our leading charitable organisation against hunger."
The ace partnership between filmmaker Paul Feig and actress Melissa McCarthy evolves into something formidable...
The life of a boxer has never been easy, but for heavyweight champion, Billy Hope...
Susan Cooper works as an analyst for the CIA; rarely out where the action is...
Paul (Jason Patric) used to be a major figure in the Las Vegas crime world...
An almost ridiculously strong cast and a witty script by the writer of Crazy Stupid...
This lively and engaging documentary may be set out like an informercial, but it teaches...
Jack Halcombe is an Alaskan State Trooper who determinedly sets out to find a serial...
Even though this crime thriller is based on a true story, it never feels remotely...
Ray Breslin is an expert in structural-security and has been able to break out of...
Jeremy Coleman is a firefighter who is looking forward to a night of celebrations with...
Vince Ferro is badly in need of money to support his family. His only source...
Working in television is a cut-throat industry, keep your figures up or get out. After...
Yet another retread of the Lock, Stock and Two Smoking Barrels, this London crime caper...
Watch the trailer for Dead Man Running Mr Thigo is a man you don't want...