The owners of Los Angeles rock mecca The Roxy turned the venue into Adam Levine's dressing room on Tuesday (27Nov12) in a bid to win the Maroon 5 star's favour after he dissed the club on Tv.
The Moves Like Jagger singer took aim at the Sunset Strip nightclub after singer Cassadee Pope covered a Michelle Branch tune on Tv talent show The Voice on Monday night (26Nov12).
The song brought back bad memories for show judge Levine, who once supported Branch at The Roxy.
He said, "I remember we opened for her at the Roxy, and they didn't even give us a dressing room. I hate the Roxy. I'll never play there again... They screwed us over, and now they're paying for it."
Baffled by Levine's outburst on live Tv, club bosses have attempted to make amends.
They tweeted, "We have officially named our dressing room after @AdamLevine," and added an image of their marquee lit up with, "Adam Levine, your dressing room is ready."
Branch, herself, has jumped into the fuss, insisting it's the club's policy not to assign support acts a dressing room.