Prada will launch a pop up museum for 24 hours on Tuesday (24.01.12) in Paris.
Prada will launch a museum for 24 hours on Tuesday (24.01.12).
The Italian fashion label has worked with Milan-based artist and satirist Francesco Vezzoli to create the pop up venue at the historic Palais d'Iena in Paris, which will be divided into three sections; historic, contemporary and forgotten.
The festivities will begin with an invitation-only dinner on January 24 before the space turns into an exclusive nightclub visible online at www.24hoursmuseum.com and then opens to the public on Wednesday (25.01.12).
Speaking about the initiative, where he will show his personal tribute to femininity through interpretations of classical sculptures that make reference to contemporary divas - Francesco explained to vogue.co.uk: "They are my icons turned into sculptures and placed on marble pedestals."
The museum will close on January 25 at 8.30 pm when the 24-hour period comes to an end.
Prada caused a sensation on Sunday (15.01.12) when Miuccia Prada - who has been at the helm of the Italian fashion house since 1978 - recruited some of Hollywood's hottest stars, including Jamie, Adrien Brody, William Defoe and Gary Oldman, to model the autumn/winter menswear collection at Milan Fashion Week.