Alec Baldwin and Tina Fey's hit comedy 30 ROCK is leading the charge for the 2009 Primetime Emmy Awards after landing a whopping 22 nominations.
The show will defend its title as Best TV Comedy for the third year running, against Entourage, Weeds, Flight of the Conchords, the U.S. version of The Office, How I Met Your Mother and Family Guy. The animated series' inclusion is the first time a cartoon has been shortlisted for the prize since The Flintstones in 1961.
30 Rock's leading stars will do battle in the male and female categories for the best comedy actor awards. Hollywood star Baldwin is up against the likes of Steve Carell (The Office), Charlie Sheen (Two and a Half Men) and Jim Parsons (The Big Bang Theory), while Fey is competing with Christina Applegate (Samantha Who?), Sarah Silverman (The Sarah Silverman Program), and Mary-Louise Parker (Weeds).
Meanwhile, Mad Men has scored 16 nods, including Best Drama Series - which it won last year (08) - and Best Lead Actor, Drama for Jon Hamm and Best Lead Actress, Drama for Elisabeth Moss.
Hamm is nominated alongside actors such as Dexter's Michael C. Hall, Simon Baker for The Mentalist, and Hugh Laurie for medical series House; and Moss will face stiff competition from Glenn Close (Damages), Sally Field (Brothers & Sisters) and Mariska Hargitay (Law & Order: Special Victims Unit), among others in her category.
House and legal thriller Damages are also in the running for Best Drama Series.
The awards will be handed out on 20 September (09) at a ceremony in Los Angeles' Nokia Theatre, presented by Neil Patrick Harris.