American Idol creator and former Spice Girls boss Simon Fuller has resigned as superstar couple DAVID and Victoria Beckham's brand director.
Fuller has exited Brand Beckham Limited, which oversees soccer star Beckham's earnings and endorsements he shares with his wife, the former Posh Spice.
The couple hired the former Spice Girls manager in 2003 and have since released a range of dVb branded goods, including perfumes and a jeans range.
According to the Associated Press, Fuller left Brand Beckham on 13 January (10) and has started new entertainment company, XIX Entertainment Limited. His resignation was confirmed to the official British company registry on Tuesday (13Apr10).