Actress Anne Hathaway has reason to smile in 2008 - she's been announced as the new face of Lancome. The Devil Wears Prada beauty, 25, will front a new advertising campaign by the cosmetics giant for a new fragrance which will be launched later this year (08). A spokesperson for Lancome says of her appointment, "Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008."