Babyshambles drummer Adam Ficek wants to escape the band's hellraising image as he prepares to embark on a solo career.
The rocker hopes to attract a new breed of "uncool" fans with his solo project, Roses Kings Castles.
He says, "I'm hoping to get a new audience. A lot of Babyshambles fans are leather jacket/Jack Daniel's rock n' roll fans.
"I'm not like that. I could pretend to be swaggering around with a cigarette hanging out of my mouth, but what's the point in doing that?"