Barack Obama The Infomercial
Coming to the screens of wee-hour television are half-hour infomercials selling not a product but the politics of Barack Obama. Advertising Age reported on its website Tuesday that the first Obama infomercial aired Sunday morning at 1 30 a.m. on the ION Television network. The trade publication noted that the Obama campaign is referring to it as a "long-form commercial" that is mostly biographical. AdAge did not indicate whether it also included a pitch for campaign contributions; however, it did quote Evan Trace, COO of TNS Media Intelligence's Campaign Media Analysis Group as saying, "It is a first. I guess they are going after the insomniac vote."