Superbad Super Strong For Sony
The raunchy comedy Superbad turned out to be super good for Sony, which singled the movie out as a major reason for a 5 percent rise in its movie business in its second quarter. In an SEC filing, it also reported a profit of $23 million in its film division versus a loss of $133 million during last year's comparable quarter. The turnaround was accomplished despite fewer theatrical releases and the underperformance of the Beatles musical Across the Universe, the company said. Overall, Sony said that its total net profits for all divisions soared to $641 million during the quarter, largely due to high demand for its digital cameras, but were tempered by losses for its PlayStation 3 game devices, which, the company said, reflected "strategic pricing of PS3 at points lower than its production cost."