The singer has been appointed an art director for the athletic sportswear brand, and she kicked off her new role by designing a colourful footwear range, titled Girls of Blaze.
She posted the first pictures of the new shoes on her Tumblr page on Wednesday (20Nov13), revealing she worked with designers Gerlan, William Okpo and Hisham Baroocha to perfect the look.
She writes, "After years of art directing my own projects and visuals, including music videos, photo shoots, album artwork and web content among many others, I am extremely excited to announce that I am now able to apply my passion for all things design into my new roll as an Art Director for the iconic Puma!!!
"It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and Puma’s approach and philosophies."