U.k.'S Channel 4 To Use Big Brother Money For...

U.k.'S Channel 4 To Use Big Brother Money For Dramas

Tags: Big Brother - Channel 4

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Britain's Channel 4, which announced on Wednesday that it plans to shut down its long-running reality series Big Brother at the end of next season said that it will use the $75 million thus saved to develop new drama series, sitcoms, and TV movies. Director of content at Channel 4, Kevin Lygo, said that in particular it hopes to use $20 million for live TV dramas, but told www/bisinessinsider.com that he expected many of them to be "more quirky" than those the network has presented previously. "This is a fresh opportunity to reach out to audiences underserved by drama on the more mainstream channels," he said.

27/08/2009


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