Black Eyed Peas star WILL.I.AM is urging artists to become more computer literate to deal with changing technology - insisting the dominance of Apple's iTunes digital music store is "the scariest thing in the world".
The rapper spoke out against the computer giant and its highly successful download portal during a speech at the Grammy Foundation's annual Entertainment Law Initiative Luncheon in Los Angeles last week (ends13Feb11).
Will.i.am, who was recently named Director of Innovation at Intel, warned that young stars need to become more familiar with the latest technology to help them deal with the music industry as computers and the internet are now the driving force behind record sales, according to the Hollywood Reporter.
He said, "Believe me, I love Apple... but iTunes shouldn't be the answer. (For artists), it should be the scariest thing in the world...
"(Selling records online) is like selling echoes... We need to inspire kids to take notice of how and why a computer works. It's the marriage of art and science."