Alex James' Cheeses Withdrawn From U.k. Supermarket

Blur - Alex James' Cheeses Withdrawn From U.k. Supermarket

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Blur star Alex James' dreams of becoming a cheesy millionaire have suffered a blow - six of the nine dairy delights the budding farmer served up for sale at British supermarket chain Asda have been taken off the shelves.
As the bassist prepares for what are being billed as Blur's final shows, his sideline as a cheesemaker has taken a hit - food fans don't seem to like his quirky concoctions.
Calling his cheeses "ahead of their time," bosses at Asda have withdrawn his cheddar with salad cream, ketchup, tomato and tikka masala flavourings from sale.
Undeterred, James reveals he is currently working on a brand new flavour of cheese.


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Nlb's picture

Nlb

Launch them in the US! Lots of people put ketchup on sandwiches, here. We have the...highly refined...palettes that are primed to consume such quirky combos. Curry fries and veggie and salad cream sandwiches, need their perfect cheese matches. Enter: Alex James' cheese line.
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