This Thursday (July 8th 2010) marks the world-wide release of a new celebrity fragrance. Bruce Willis is the latest in a long line of celebrities to slap their name on a health and beauty product. The BRUCE WILLIS named fragrance is manufactured by the German company 'LR Health and Beauty Products' who describe the fragrance as straight, masculine and unconventional. The marketing tag line being "Smart guys live forever ".
LR already market a number of celebrity scents for the likes of Leona Lewis, Heidi Klum, Boris Becker as well as Michael Schumacher whose fragrance is described as 'a breathtaking, dynamic scent, composed of woody , spicy and fresh notes and a touch of noble musk notes' (not a hint of exhaust fumes or burnt rubber).