The WHOREHOUSE single, out now on Modular Recordings, marks a return to the world for CEO (aka Eric Berglund), whose debut album white magic won critical acclaim upon its release in 2010. Well known for his musical contributions via previous group The Tough Alliance and his Sweden-based label Sincerely Yours, Berglund's solo material as CEO is pure heartfeeling, soul-searching, tender-to-the-core avant pop music, and will be shared in all its full-length glory in Feb 2014.
CEO WONDERLAND will be out Feb 3rd (UK/EU), Feb 4th (USA), Feb 7th (AUS).
CEO has now unveiled the video to his 'WHOREHOUSE' single, titled 'Selfie'; a lavish but still painfully honest portrait, the piece plays on seemingly opposing internal forces in spectacular interplay.
A demon in Gucci, a fairy in despair, the awaited savior or your worst nightmare? One love.
'Selfie' is CEO's most personal work to date, and sheds an illuminating light on the enigma that is Eric Berglund.
If this don't make you hate me and love yourself, then hate us both, then love me and hate yourself and then the other way around and then the other way again and again until your head spins so much you feel like hopping between neon glowing islands on a quad bike while being attacked by whirlwinds of shurikens too sharp to even hurt you mixed with flying kisses from fairy cheerleaders and all of sudden you hear the sound of laser you know and everything is white for like two seconds with a black and purple strobe in it and then you wake up in a cottage in a sweet bright daze until you start thinking and then all your past crushes and other phantoms slides up from everywhere singing their siren songs and your whole life flashes before not only your eyes but your whole being until you just can't take it anymore and everything around you disintegrates and you find yourself in a void, on that quad bike again, just ridin', feeling everything at once, without resistance, you're doing something wrong
stop doing that
or die trying
ceo is you and you are me and i am ceo aka white panther aka ultra messiah aka mr yeah aka eric aka life aka you