The Gasolina hitmaker announced his new venture at the 2015 Billboard Latin Music Conference in Miami, Florida on Tuesday (28Apr15), revealing he will produce music for the company's global #IAmMetro advertising campaign.

During The Art of Creative Partnering Panel, Yankee shared his excitement for his new venture, saying, "Being named musical director for a technology brand as important as Metro is a mile stone in my career. It's amazing to see how your creativity can be a part of that... I have the opportunity to show a new side of DADDY YANKEE."