USA Network remained the top-rated ad-supported cable network during 2007, averaging 2.68 million viewers in primetime, according to Nielsen Research. It was edged out by Disney Channel, which does not accept advertising, which drew 2.69 million viewers (a difference so small as to be statistically insignificant). Rankings of the other top-five networks remained unchanged from the previous year, with TNT, ESPN, TBS and Lifetime Television lining up behind USA Networks. Fox News moved up to the sixth position, making it the top cable news network. CNN was the second-highest-rated news channel but placed 26th overall, down from 25th place a year ago. The total audience for each channel was virtually unchanged. However, MSNBC's primetime audience rose 28 percent and CNBC's a whopping 34 percent. CNN Headline News was up 14 percent. In a related development, CNBC and the New York Times announced that they had reached an agreement to share material on each other's websites.




07/01/2008