Actor Edward Norton is using the power of his Crowdrise.com website to help relief efforts in tsunami-hit Japan.
The American History X star founded the site last year (10) to pull together fans and other celebrities to co-ordinate fundraising efforts for a range of charities.
Organisers have now turned their attentions to aid efforts in the Far East following Friday's (11Mar11) devastating double blow of a 9.0-magnitude earthquake and a massive tidal wave in Japan.
A statement posted on the website's homepage reads, "Now is the time to Crowdrise. The Japanese are in the middle of a major disaster. Please donate to the projects below or start your own fundraiser. Please just get involved and get all your friends involved. This is why we Crowdrise."
More than 10,000 people are feared to have died after the quake triggered a huge tsunami that slammed into Japan's east coast.