Rap mogul SEAN 'P DIDDY' COMBS has branched out into yet another business arena, after joining forces with the Estee Lauder cosmetics group to launch a new line of fragrances.

The BAD BOY RECORDS boss, also has a clothing line and a Broadway stint keeping him busy, will lend his SEAN JOHN name to the line, created and marketed by the beauty giant.

Diddy says, "People express themselves in many ways - through their music, through the way they dress, and also through the fragrance they choose, so deciding to make a fragrance was very natural for me."

Terms of the multi-year deal have not been disclosed.

23/05/2004 21:16