Evan Rachel Wood has become the face of Gucci's new perfume.

The 21-year-old actress will front the campaign for the Italian fashion house's latest female fragrance and Gucci creative director Frida Giannini thinks she is the ideal choice.

She told WWD: "I chose Evan Rachel Wood as she has very strong character. She's young, but rising and influential figure. I didn't want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project."

Frida says she was inspired to sign Evan after seeing her on the big screen as her confidence oozes through.

She said: "Evan Rachel Wood is such a talented and beautiful actress. I have always admired her confidence and her ability to transform herself in front of the camera. Even though she can appear shy at times, when the camera starts rolling, she becomes animated and vivacious. She is incredible, very sexy, and her eyes and face really attract the people of her generation."

Exact details about Evan's debut for the brand have yet to be revealed.