The NBA All-Star Game has rarely drawn big ratings in recent years. Last year, for Example, it attracted some 6.8 million viewers, about half the number that watched baseball's All-Star Game (and the MLB game was the lowest-rated in history). But this year, with some real stars in the line-up, the TNT telecast delivered 9.1 million viewers, making it the most-watched game since Michael Jordan made his last All-Star appearance in 2003. Ratings were up a whopping 47 percent over last year among males 18-49, the target demo for the telecast. In Los Angeles, the host city, overall ratings were up 123 percent from last year; ratings in Boston were up 100 percent, and in New York, 88 percent.

22/02/2011