Run time: 112 mins
In Theaters: Wednesday 24th November 2010
Box Office USA: $32.4M
Box Office Worldwide: $102.3M
Distributed by: 20th Century Fox
Production compaines: Fox 2000 Pictures, Regency Enterprises, New Regency Pictures, Stuber Productions, Bedford Falls Productions, Dune Entertainment
Contactmusic.com: 4 / 5
Rotten Tomatoes: 49%
Fresh: 78 Rotten: 81
IMDB: 6.7 / 10
Director: Edward Zwick
Starring: Jake Gyllenhaal as Jamie Reidy, Anne Hathaway as Maggie Murdock, Oliver Platt as Bruce Winston, Hank Azaria as Dr. Stan Knight, Gabriel Macht as Trey Hannigan, Judy Greer as Cindy, George Segal as James Randall, Jill Clayburgh as Nancy Randall, Kate Jennings Grant as Gina, Katheryn Winnick as Lisa, Kimberly Scott as Gail, Peter Friedman as California Man, Nikki DeLoach as Christy, Natalie Gold as Dr. Helen Randall, Josh Gad as Josh Randall, Ian Novick as Pfizer Trainee #3
In 1996, Jamie (Gyllenhaal) has discovered his gift as a salesman, mainly peddling his own charms to every young woman he meets. In need of a higher-paying job, he trains as a Pfizer pharmaceutical rep in the Ohio River Valley. It takes awhile to learn the ropes, and sales are tough due to a fierce rival (Macht). But when Pfizer introduces Viagra, his numbers improve dramatically, to say the least. Meanwhile, he meets Maggie (Hathaway), a feisty young woman with early-stage Parkinson's who challenges his view of himself.
The filmmakers take a refreshingly sideways approach to this story, drawing on the ignored adult-romance genre (think Jerry Maguire or Sleepless in Seattle) while gleefully twisting stereotypes and cliches. The characters are utterly believable in each situation, whether playing for laughs or tears. Most notably, Jamie and Maggie's sexual encounters are realistically lusty, never watered down like Hollywood films that pander to vain/shy actors.
Although the mixture of all of this sex, comedy and drama is a little awkward, the actors bridge the gaps effortlessly. Gyllenhaal and Hathaway offer full-on performances that are complex and a little rough around the edges. Their relationship is so engaging that we barely notice the film's frequent tonal shifts or the overlong running time. Meanwhile, they are ably supported by a terrific cast of scene-stealers, with Azaria and Platt as comical sidekicks who are genuinely amusing, and Gad as one who isn't.
While this a razor-sharp comment on the high-stakes commercialisation of prescription medicine, it's the script's introspective approach to its characters that makes it so involving. It isn't nearly as deep and meaningful as it tries to be, but director Zwick keeps everything firmly grounded on the people. And it's great to see him return to the intimate, warm, engaging comedy he and Herskovitz pioneered with their 1980s TV series Thirtysomething.