Georgia May Jagger is ''honoured'' to be the face of Just Cavalli.

The 20-year-old model is thrilled to have landed her first fragrance campaign for the ''sexy and cool'' perfume.

She said: ''It is the first fragrance that I have ever done, so it is a huge honour.

''Roberto Cavalli is a great designer. The Just Cavalli brand is very sexy, young and cool. Each collection is very contemporary and colourful; it is clearly for the younger generation who wants to have a trendy look.''

Designer Roberto Cavalli thinks the model - who is the daughter of Jerry Hall and Sir Mick Jagger - captures the essence of the fragrance perfectly.

He said: ''Georgia is the perfect choice to incarnate Just Cavalli. She is a playful temptress.''

Georgia May has fronted a host of other campaigns, including for Hudson jeans, for who she has been the face since 2009.

The label's creative director Ben Taverniti, said recently she was the ''obvious choice'' to front their 10-year anniversary campaign.

He said: ''She is a living embodiment of the spirit of Hudson - effortlessly stylish, confident, passionate, edgy, and cool. We have been together the past three years and she was the obvious choice for our 10-year anniversary Hudson cabaret campaign as we move into the next decade.''