Is Beyonce the new face of H+M?

Beyonce is rumoured to be the new face of H&M.

The superstar was spotted in the Bahamas wearing skimpy tropical-print swimwear on a photoshoot, thought to be for the popular Swedish high street brand.

One of Beyonce's backing dancers, Kimberley Gipson, excitedly tweeted: ''First day of trial in the Bahamas! H&M all set ... go'', before quickly taking the post down.

Sultry songstress Lana Del Rey fronted the brand's last ad campaigns, seductively posing in a series of chunky knits and jackets to promote their autumn/winter 2012 collection.

Speculation about Lana's new role was rife before the news was officially announced last June, so it looks likely Beyonce will feature in H&M's new spring/summer adverts.

Meanwhile, Georgia May Jagger has recently been unveiled as the face of the chain's new Rock 'n' Roll Mansion collection.

The 20-year-old model, who is the daughter of Sir Mick Jagger, is famed for her edgy look and the new line will feature music-inspired pieces.

Gisele Bundchen, Jerry Hall and David Beckham are just some of the names who have teamed up with H&M in the past.