Gwyneth Paltrow's Goop chief executive officer (CEO) has quit.

Seb Bishop, a British entrepreneur, has resigned after the 41-year-old actress announced she was moving her Goop office from London to Los Angeles, despite previously appearing to be on board with her plans.

A source told The New York Post's page six column: ''Seb was ready to move his wife Heidi and their children from London, and had even been looking at properties in Los Angeles, but then he abruptly quit.''

It is believed Seb, who joined the blog in 2011, decided to leave the company after Gwyneth announced on the website last month she was ''consciously uncoupling'' from her husband of 10 years Chris Martin, 36.

The source explained: ''There is speculation that he and Paltrow disagreed on the direction of Goop, partly that she used the website as a vehicle for her personal life, and the 'conscious uncoupling' announcement.''

However, the blonde beauty's representative Stephen Huvane claims Seb, who was international CEO of AIDS-fighting charity RED prior to joining Goop, will still work for the company until a replacement can be found.

Stephen said: ''Seb is still with Goop, but has decided not to relocate his family to Los Angeles. He will be transitioning out over time until a replacement is named.''