Harry Styles, Nick Grimshaw, Naomi Campbell and Rita Ora are among the celebrities supporting the 25th anniversary of gay equality charity Stonewall.
The stars have taken selfies to raise awareness of the cause, as SNOG frozen yogurt announces the special collaboration.
Singers Eliza Doolittle and Florence Welch, comedian Russell Brand and singer Sam Smith, who recently came out as gay, also join a host of other celebrities as SNOG helps Stonewall to raise funds via their London shops.
Talking about his own sexuality, Sam recently told The Fadar magazine: '''In the Lonely Hour' [my debut album] is about a guy that I fell in love with last year, and he didn't love me back. I think I'm over it now, but I was in a very dark place.''
He added: ''People say I'm the new Adele. Why is [gender] a talking point? I'm singing, I'm making music, I'm performing my music - that's what should be the talking point ... It shouldn't be an issue, but it will be an issue. It's always an issue.''
SNOG are selling a selection of rainbow-coloured fruits, which will be available for the duration of the Stonewall 25th anniversary celebration.
A donation of £3 can be made to Stonewall by texting 'SNOG' to 70300, with proceeds going towards the charity's continued international work.
Anyone wanting to support the cause can also use the hashtag '#FirstSnog' on Twitter.
Director David Ayer has shared the first official image of Leto as the DC villain.
Lady Gaga will be honoured by the Songwriters Hall of Fame when she receives their Contemporary Icon Award in a ceremony on 19th June.
Earl Sweatshirt sounds comfortable and mature on 'I Don't Like S**t, I Don't Go Outside', and his raw style with a high energy sounds at home over...
For anyone overtaken by Johnny Depp's recent filmography, the trailer for 'Black Mass' can serve as a great reminder that he is a phenomenal actor.
After months of intrigue and speculation Bruce Jenner’s two hour sit-down with Diane Sawyer aired on ABC Friday night.
The showrunner has spoken out after leaked Sony emails revealed talk of a ‘Doctor Who’ movie.
The ‘Mission: Impossible-Rogue Nation’ star is reportedly being eyed for the long in development project.
Tina Knowles married Richard Lawson on April 12th.