Hugh Hefner's ex-girlfriend Holly Madison is embarking on a week-long charity drive to spread a little Christmas joy to underprivileged youngsters.
The Playboy Playmate has teamed up with U.S. organisation Toys For Tots and The Salvation Army to collect toys for kids whose parents cannot afford to buy them gifts this festive season.
And she's appealed to the public to donate as much as they can as she travels across Las Vegas on the charitable mission.
In a post on her website detailing the dates and places she'll be collecting, Madison writes, "If you are in the Las Vegas area and would like to donate a toy for Toys For Tots and The Salvation Army, come see me... Bring a new, unwrapped toy $10 and up! Thanks so much!"