Hugh Jackman was branded a hero this weekend.

The 'Les Miserables' actor saved the day at Southampton Village farmers' market in the Hamptons when he rescued a damsel in distress who was struggling to set up her food stand.

The Hollywood hunk swept in to help erect vendor Donna McCue's Fat Ass Fudge Company tent in the windy weather before it got blown away.

An eye witness told the New York Post newspaper: ''He very kindly helped set up the tent in the wind and even posed for pictures afterwards.''

The star also bought fudge and power bars from Donna, who failed to recognise him at first.

When Donna realised she was being assisted by one of Hollywood's most famous leading men, the actor joked he deserved some cash for his hard-earned work.

He quipped: ''You know I get $7.50 an hour.''

The 44-year-old star is no stranger to charitable deeds, and kept everyone's spirits up on the 'Les Miserables' set by treating the crew and his co-stars - including Anne Hathaway, Russell Crowe and Amanda Seyfried - to fun gifts like lottery tickets.

He also organised to pay $15,000 for a brand new heating system for St Mary the Virgin church in Oxon, Shrewsbury, England, where he filmed scenes for Tom Hooper's musical drama.