Music mogul Irving Azoff has formed a new country music label with Nashville, Tennessee-based Morris Management Group.
The Eagles manager will be among the bosses of Treehouse Records.
Chart-topper Blaine Larsen has been named as the label's first signing. Larsen has been an MMG artist, alongside heavyweights like Kenny Chesney and Gretchen Wilson, for the past five years.
Azoff's company Front Line Management acquired MMG earlier this year (09).