Former Jackass star and stunt impresario STEVE-O has become the latest star to bare all in a People For The Ethical Treatment Of Animals (PETA) ad.
The heavily-tattooed prankster peeled off for the latest 'I'd Rather Go Naked Than Wear Fur' campaign, which he will unveil in person at Los Angeles Fashion Week later this week (ends19Oct07).
And Steve-O's threatening to get naked for the press - just to hammer home his point that fur farming is cruel.
A PETA spokesman says, "Steve-O might seem like a madcap, carefree guy, but he really cares about animals.
"For each fur coat, collar, or cuff, animals are trapped, drowned, or beaten to death in the wild or gassed, strangled, or electrocuted on fur farms. That really concerns Steve-O."
The stuntman adds, "I never liked fur. Abuse yourself all you want, just leave animals out of it. I just say f**k it. Don't wear fur!"