Actor Jeremy Piven is returning to TV to star in a new U.K. period drama series as retail magnate Harry Gordon Selfridge. The Entourage star has signed up to portray the American-born founder of luxury British department store Selfridges. The show, based on Lindy Woodhead's book Shopping, Seduction & Mr Selfridge, will be set in 1909 and will air in the U.K. in 2013. It will hit U.S. TV screens at a later date.