Justin Bieber - Justin Bieber And Dree Hemingway Appear In Fragance Ad

Tags: Justin Bieber - Ernest Hemingway - Selena Gomez

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Justin Bieber, the 17-year-old pop sensation, is set to release his debut female fragrance 'Someday' in June 2011. Justin Bieber has teamed up with 'Give Back Brands' to create the new perfume and the product's official website 'JustinBieberSomeday.com' officially went live at midnight on Tuesday (24th May 2011).
The website features images from the Terry Richardson-shot promotional campaign, featuring Bieber and the model Dree Hemingway. The daughter of novelist Ernest Hemingway has previously appeared in campaigns for Gucci, Jean Paul Gautier, Valentino and Paco Rabanne. In the new Bieber campaign, she is snapped seductively whispering into the 17-year-old's ear. The website also features a promotional YouTube video for the fragrance as well as a behind-the-scenes making-of clip. A statement on the website explains the singer's decision to create a fragrance, saying, "Justin created Someday to give fans a personal invitation and intimate access to his heart. It's a fragrance he can't get enough of and can't stay away from, making those who wear it irresistible".
Justin Bieber hit the headlines on Monday (22nd May 2011) after he finally went public with his rumoured girlfriend Selena Gomez. The couple kissed in front of the cameras at the Billboard Music Awards, where the 17-year-old picked up a string of gongs.


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