Katie Price doesn't care if people choose not to buy her new lingerie range.

The reality TV star - also known as Jordan - launched her lingerie and swimwear line for Store Twenty One in London yesterday (29.05.12), and although she is very happy with the racy garments she doesn't care if the public don't like them.

Speaking at the launch, the busty beauty said: ''If you like it, buy it. If you don't, don't buy it. But I like it, it's full of bright colours and it's right up my street. It's got my name written all over it.''

Katie insists she has used all her experience from designing a clothing line and equestrian wear and equipment and her career as a glamour model to create the underwear range.

She said: ''I'm really excited about the range. Working with Store Twenty One has not only given me the opportunity to put everything I've learnt about lingerie, nightwear and swimwear into practice, it's also made sure that the whole collection will be amazingly affordable.''

The 34-year-old beauty modelled a range of garments herself, showing off her enviable figure, at the launch and was joined by her fiance Leandro Penna who lied in a bed next to her in just a pair of tight pants.