Kevin Bacon has adopted an anagram name and a quirky new character for a hit viral campaign to sell Logitech Revue TV-top boxes with Google TV.
Ivan Cobenk is a pudgy superfan of the Footloose star, who first appeared online at the beginning of the month (Dec10) as part of the odd new ad campaign.
And Bacon's new character has proven such a hit, Logitech bosses are hoping to film more adds featuring the actor's alter-ego, who already has his own Twitter account, @Ivan_Cobenk, according to TV Guide magazine.