Socialite Kim Kardashian has revealed her generous side - she donates a portion of her income to charity every year.
The Keeping Up With The Kardashians star is well known for her extravagant purchases, recently revealing she spent $115,000 (£76,000) on a designer watch.
But Kardashian insists she always gives away 10 per cent of her earnings - and is committed to helping her mother, Kris Jenner, fund a church initiative in Calabasas, California.
Speaking on Piers Morgan's CNN talk show, she says, "Whatever it is, I give 10 per cent away to the church and that's what I was taught. Every year. Absolutely.
"There's a charity that I work with a lot that I donate money (to) all the time - the Dream Foundation - and my mom has helped create a church, so we help fund that. It's in Calabasas."
The brunette beauty also reveals she's regularly asked to help out organisations financially - but she's picky about which ones she supports.
Kardashian adds, "As long as we give back and help out any organisation that is close to our hearts. It's not just (about) giving away, it's about finding something that you really connect with. So many people ask us to donate money here and there and some things just don't make sense to me, and I don't feel connected or passionate about that certain thing. So when I find something it makes it so much more meaningful."
The full interview will air in the U.S. on Thursday (27Jan11).