Kim Kardashian and Reggie Bush have split.

The reality TV star is said to have amicably parted from her American football player boyfriend after three years because he couldn't take the pressure her fame was putting on their relationship.

The couple split a few days ago, friends confirmed to the E! News service, and both have reportedly agreed not to talk about it in public.

Kim and Reggie also briefly split over summer last year, which was blamed on their schedules keeping them apart so often.

While Kim was filming with her sisters for TV series 'Kourtney and Khloe take Miami' in Florida at the weekend, onlookers claim Reggie was seen flirting in New York on Saturday night (20.03.10) at upmarket nightclub Avenue.

A source told the New York post newspaper: "Reggie and his gang made friends with some of the girls who were all dancing on his table around 2am.

"He offered one of the girls a lemon-drop shot, but she declined."

Later when asked if he was still dating Kim, Reggie told reporters "no more questions."

News of the split comes less than a month after the couple are said to have bought a $4.8 million love-nest together in Beverley Hills, after putting their respective properties up for sale.