Kim Kardashian West has launched her new ''simple and sexy'' Brazilian fashion line.

The 34-year-old star was in Sao Paulo, Brazil, on Monday evening (11.05.15) at the official launch of her C&A branded range.

Kim's intention was to make a line that flatters all women and makes the most of curves, something South American women are famous for.

Speaking at the event - at which she unveiled the range - she said: ''I wanted to show the Brazilian woman and her curves.''

The range of elastic wear Kim insists is able to ''adapt to any body type.''

The fashion designer had full creative control over the range and wanted to make outfits that she would wear herself.

She added: ''Back in the States we have different opinions, different styles, and this was all me, so I could do whatever I wanted. I just went with everything I felt that I would really wear.''

The 'Keeping Up with the Kardashians' star said: ''Lately I haven't been using so many patterns. So I wanted something that was not so bright in colours. There is black and white and I thought it was really cool.''

The collection includes knee-length skirts, dresses, sandals and crop tops for women with fuller figures.

Items are being sold from as little as $9 up to $65 only in C&A stores in Brazil.