The Eastman Kodak Company, which has been married to Hollywood virtually from the dawn of motion pictures themselves, is severing one of its final ties, by removing its name from the building that has been the site of the annual Oscar awards telecast for the last ten years. The company received permission from a New York bankruptcy court judge on Wednesday to break its $74-million naming deal with the landlord of the Kodak Theatre, which anchors a shopping, entertainment and restaurant complex at the corner of Hollywood Blvd. and Highland Avenue. The venue also houses the George Eastman Room, where an actual technical Oscar awarded to the company is prominently displayed.

16/02/2012