Actor Liev Schreiber has co-founded a new marketing firm.

The Salt star has teamed up with his pal Scott Carlson to launch Van's General Store, which concentrates on advertising campaigns and creating products for brands.

Schreiber, who started out working in advertising copywriting after leaving university, admits he's keen to move into different areas other than movies as he gets older.

He tells Cigar Aficionado, "I was briefly a copywriter when I got out of school. The idea of having something to turn to when I wasn't acting is more and more appealing to me as I get older."