Rap stars LL Cool J, Jadakiss, JOE 'RUN' SIMMONS and his brother RUSSELL SIMMONS have launched a new initiative to sign voters up for the upcoming American presidential elections.

The collective hope to sign up to two million people aged between 18 and 34 by November (04), when the elections take place, in their ONE MIND, ONE VOTE campaign.

LL Cool J explains, "This is not a movement based on anything that can separate us. It's based on the average Joe voting."

Def Jam founder Russell Simmons adds, "We have a powerful, powerful initiative. Politicians are starting to recognize that."

20/01/2004 21:20