Rapper-turned-actor Ludacris hopes his new video PIMPIN' ALL OVER THE WORLD inspires other African-Americans to visit Africa because he loved making the promo there.
The ROLL OUT hitmaker became the first US rapper to shoot a video in South Africa when he shot the promo in and around Durban - and he was amazed with the beauty of the people and the countryside.
As well as filming scenes on safari and in Durban's markets, Ludacris also filmed at a Zulu heritage centre, which made him feel very emotional about his roots.
He says, "I want people to pick up a book, learn more about Africa as a whole, and, if you get the chance to come out here, you come out here and realise and see it for yourself exactly what I'm trying to show you."17/05/2005 08:23