Italian beauty Mariacarla Boscono has replaced shamed supermodel Kate Moss in fashion house H+M's new television campaign.

Moss, 31, was dropped from the Swedish retailer's campaign for their limited edition Stella Mccartney line last month (SEP05), after images of her allegedly snorting cocaine in a London recording studio were published by a British newspaper.

H+M's spokeswoman Liv Asarnoj confirmed Boscono would star in the TV ads and had been personally selected by McCartney, but will not appear in the print ads.