Rapper-turned-entrepreneur Mc Hammer is to be honoured for his online business ventures at a media marketing conference in Los Angeles next year (11).
The U Can't Touch This hitmaker has expanded his resume in recent years, running a boxing management and promotions company, a record label and setting up a successful website called DanceJams.com.
His business skills have now landed him the Gravity Summit Social Media Marketer of the Year Award, which honours innovators in modern communications.
Beverly MACy, CEO of Gravity Summit, tells Allhiphop.com, "We are delighted Hammer has agreed to appear at the event and accept the Social Media Marketer of the Year award."
The prize will be presented at a ceremony on 22 February (11).