Has Olympic Fever Ruined Summer 2012 Box Office Ratings?
This summer's box office sales have been looking decidedly disappointing and Hollywood is pointing the finger of blame at the London 2012 Olympics. Apparently, people have been staying home over the last few weeks to watch Usain Bolt bringing home gold, watching Michael Phelps and Ryan Lochte make history in the pool and gawping at Danny Boyle's adventurous opening ceremony (the less said about the closing ceremony the better, right?).
In May 2012, box office sales dropped 6.7 per cent from the previous year, according to the Mail Online. In fact, if it weren't for the phenomenal success of The Avengers, starring Robert Downey Jr, those figures would have looked even more dire. The film became the third most successful movie of all time, having taken over $1.5 billion at the box office. In addition to the Olympics, though, a series of flops, including Battleship and Rock of Ages have also been blamed for the dip in ticket sales. And Hollywood executives have got a range of excuses up their sleeves to explain away summer 2012's losses. The Denver shootings, which occurred during a midnight screening of The Dark Knight Rises have also been held accountable, as the incident is said to have put people off going to the cinema to see the film.
Industry analyst Paul Dergarabedian said "Summer revenues are down compared to last year and the lack of excitement is reflected in the lower box office." Insiders are now looking to James Bond to save the day. and the box office ratings, when Skyfall is released in October. Lots of pressure there then, as Daniel Craig returns as the undercover spy.