The major Hollywood studios are mobilizing a huge marketing campaign for the Hollywood weekend, ordinarily one of the biggest of the year for the box office. With Avatar making its debut two years ago, the box office raked in $270.12 million over the three days of the Christmas weekend. Last year that figure fell to $139.94 million. But the biggest attraction then was Little Fockers. With films like Mission Impossible -- Ghost Protocol, The Adventures of Tintin, We Bought a Zoo, The Darkest Hour, War Horse and The Girl with the Dragon Tattoo , ticket sales are likely to exceed last year's. "There is a lot riding on this week," Lazard Capital analyst Barton Crockett told the New York Post . The problem for producers, however, may be that there will be such a glut of new films, with several of them targeting the same demographic, that a lot of financial cannibalism is likely to take place. Analysts are predicting that Paramount's Mission Impossible -- Ghost Protocol is likely to wind up as the leader of the pack with around $50-60 million.

22/12/2011