Gay rights campaigners have blasted bosses behind Sunday's (28Aug11) MTV Video Music Awards for honouring controversial rapper Tyler, The Creator with a prize.
The Odd Future star won the Best New Artist title at the ceremony in Los Angeles, infuriating heads at the Gay and Lesbian Alliance Against Defamation (Glaad), who argue his homophobic lyrics shouldn't be glorified.
Writing on Glaad's official blog, the group's associate director of entertainment media Matt Kane, states, "Mtv didn't choose the winner of the 'Best New Artist' category (that's chosen by public vote) on last night's show, but they did decide to nominate Tyler in the first place and put him on stage.
"We hope in the future they will think more carefully about the message they're sending to their young audience before giving him another platform."
Meanwhile, Glaad's senior director of media programs, Herndon Graddick, adds, "Rather than providing simply a larger platform, Mtv and other networks should educate viewers about why anti-gay and misogynistic language has no place in the music industry today.
"Given Tyler's history of such remarks, viewers and potential sponsors should refrain from honouring homophobia and in the future look to a more deserving artist."
The hip-hop star has previously brushed off criticism over his lyrics, saying, "Well, I have gay fans and they don't really take it offensive (sic), so I don't know. If it offends you, it offends you. If you call me a n**ga, I really don't care, but that's just me, personally. Some people might take it the other way; I personally don't give a s**t."