Olympics Set Record -- A Record Low

Olympics Set Record -- A Record Low

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The 2006 Winter Olympics from Turin, Italy produced the lowest ratings since they were first recorded for the Games in 1968, Reuters reported Monday. The good news for NBC was that they averaged a 12.2 rating, falling within the range of 12-14 rating points that the network had promised advertisers. Therefore, there will be no need for "make goods" -- free commercials to make up for any ratings shortfall. (Today's Los Angeles Times pointed out that the numbers for Sunday's closing ceremonies were particularly dismal, with more viewers in the younger demographics watching ABC's America's Funniest Home Videos than the final hoopla in Turin.) NBC pointed out that despite the low ratings, 184 million tuned in to at least some portion of the games either on NBC or its cable siblings.




28/02/2006


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