Philips To Become Sole Sponsor Of Nbc Newscast -- One Night Only
Next Monday, Philips Electronics will stand alone as the sole advertiser on NBC Nightly News With Brian Williams, allowing the network to cut commercial time on the newscast to one minute and 15 seconds, down from the usual seven minutes. Eric M. Plaskonos, director for brand communications at Philips, told today's (Monday) New York Times: "By taking the interruptions out ... it's our demonstration of the gift of simplicity." Philip's current advertising theme happens to be "sense and simplicity." NBC News exec John R. Kelly told the Times that the network had received a similar request from another advertiser. "We're quite interested," he said.